Local focus groups and IDIs
Discuss the research objectives, respondent context and moderation approach before fieldwork.
Thailand qualitative research partner
Your local qualitative partner in Thailand
If your international study includes Thailand, Nopporn Seenuan can discuss the local qualitative component: how to prepare the conversation, moderate carefully and bring useful Thai respondent context back to the wider team.
For research directors and project teams
Keep the global research objective while making the local conversation work
International teams often already have a brief, screener or discussion guide. The Thailand component still needs attention to respondent language, assumptions, flow and the questions that need to be probed locally.
Verified background
- Qualitative research experience since 2014
- Focus-group proposal and objective development
- Screening-questionnaire design
- Focus-group moderation and discussion guides
- Research reports and actionable insight synthesis
- Co-Founder of RAAKDIN since 2022
Support around the local qualitative component
Existing-guide review or localisation
Existing guides can be reviewed for wording, assumptions and cultural context.
[CONFIRM: whether full translation/localisation is offered and which languages are supported.]
Clear communication with the international team
Bring respondent language, observations, contradictions and open questions into a useful debrief.
Recruitment, facilities and logistics
Bangkok is the main base. Travel to other locations in Thailand can be discussed and planned depending on the project brief, timing and fieldwork requirements.
Debrief, analysis and reporting
Discuss the level of synthesis the project needs after interviews or groups.
[CONFIRM: English debriefs, transcripts, translation, recordings and final reporting options.]
Additional research support
Ask whether an additional observer, moderator or analysis support role would make sense for the project.
Ask about optional support →Questions international teams ask
Start with the practical details
Can you work from our existing discussion guide?
Discuss the guide and the research objective first. Guide review or localisation should be agreed for the specific project.
Can our team observe sessions?
[CONFIRM: observation and viewing arrangements before launch.]
Can sessions be recorded?
[CONFIRM: recording policy, consent process and storage arrangements before launch.]
Can you provide an English debrief?
[CONFIRM: English debrief and reporting availability.]
What locations can you cover?
Bangkok is the main base. Travel to other locations in Thailand can be discussed and planned depending on the project brief, timing and fieldwork requirements.
Can you sign an NDA?
[CONFIRM NDA and confidentiality process before launch.]
Add Thailand to your study
Tell Nopporn what the international team is trying to understand, what is already prepared and where Thailand fits in the study. A complete brief is not required.
Discuss Thailand fieldwork